Who is Stormi Steele?
Stormi Steele is an American beauty founder. She founded Canvas Beauty Brand and is now working as its CEO. She is also a reality Television celebrity. Steele is known for her role on the show Love and Marriage Huntsville.
Stormi Steele's net worth is estimated to be around $20 million as of 2024.
Profile Summary of Stormi Steele
| Name | Stormi Steele |
| Birth Year | 1989 |
| Age | 33 years |
| Place of Birth | United States |
| Profession | Businesswoman |
| Net Worth | $20 million (as of 2022) |
| Husband | Courtney Beasley |
Early Life of Stormi Steele
Stormi was born in the year 1989 in the United States. She is 33 years old right now. Regarding her parents and childhood, not much is known. She attended Mississippi State University to study art. After one year, she left the university. Steele admitted that she struggled greatly and felt quite frustrated while attending university. She then understood that hair styling would be a better career choice.
Steele revealed that she truly had the inspiration to launch her own business when she woke up in the middle of the night. She then enrolled in a local cosmetology school. But she had a physical argument with her father only a semester before she was supposed to earn her license, which prevented her from receiving it. As a result, she left Mississippi for Huntsville.
Professional Career of Stormi Steele
Initially, she had no plans for business and had only $800 in her pocket. Eventually, she began her apprenticeship in a nearby salon. She received credit hours for her license while working there as an assistant to a master stylist. She saw several ladies running their own businesses while she was in Huntsville. She was also exposed to entrepreneurship at the same time. She was inspired to work hard and establish herself in the city by the ladies she saw running their businesses.
She began creating hair products in 2012. She developed hair products in the kitchen and devoted herself entirely to styling during that time. Stormi would mix over-the-counter items like flaxseed oil and Vitamin E to make a solution that would eventually aid in the growth of her hair. Seven months later, Steele finally received the outcome. She made the perfect serum and began using it on her own hair. In 2013, Steele opened her salon, and two years later, in 2015, she began recommending her hair growth serum to her customers.
Customers gave Stormi positive reviews. Additionally, she was urged to promote her hair growth serum online. She then returned to the kitchen and began looking for other ways to hair growth solutions. By then, Steele had also begun putting her brand launch into action. In 2018, she finally had success launching Canvas Beauty Brand. When she first started her business, she introduced new items every month, including deep conditioners and shampoos with prices ranging from $11.99 to $50.
Steele began spending money on paid social media advertising in 2019 since her business’s first year did not produce the intended results. She invested about $100 on her first targeted advertisement, a glitzy promotion that she posted to Facebook and Instagram.
Surprisingly, she had about $15,000 in sales in just a few days because of the paid advertising, which worked like a charm for her. After that, she made almost $440,000 in sales in just two weeks. She specifically targeted the Black hair care community in 2018. The estimated market worth of this community is around $2.5 billion.
Steele persisted in posting advertisements with before and after images showing the effects her products had on her hair. In the end, the business made $900,00 in sales in just two months. She was able to exceed $1 million in sales in just over a month. She continued utilizing sponsored social media advertising after that, which helped her business survive the pandemic. The company increased its workforce by 24 workers in 2021, moving them from a 50-square-foot depositary to a 17,000-square-foot factory.
Private Life of Stormi Steele
Courtney Beasley, Stormi Steele’s long-term partner, is married to her. She was 19 when she first met Courtney. Canvas Beauty Brand, a company that specializes in natural hair care, was also founded by Courtney. Moreover, Courtney left his work to help his wife with her business venture. In 2021, the couple welcomed a newborn boy into the world.
Stormi Steele’s Net Worth
As of 2022, Stormi Steele’s net worth is anticipated to be around $20 million. She made about $20 million in sales in 2020, which she has cited as one of the most rewarding years. After she continued to use paid social media advertising, Steele’s hair business continued to sell its products throughout the epidemic.
Stormi Steele’s Net Worth Growth
| Year | Net Worth |
| 2019 | $5 million |
| 2020 | $7 million |
| 2021 | $13 million |
| 2022 | $20 million |
